Dire que le référencement a «beaucoup changé» serait l’euphémisme de la décennie. Nous verrons souvent plusieurs mises à jour par an de Google, y compris les avertissements de sécurité Chrome déployés sur les sites non HTTPS en juillet et la principale «mise à jour médicale» en août. En conséquence, les spécialistes du marketing sont confrontés au défi de se renseigner sur chaque mise à jour, d’adapter leur stratégie de référencement en conséquence et de résoudre toute réduction du trafic organique. Ca m’a l’air d’être beaucoup de boulot? Eh bien, honnêtement, maintenir une stratégie de référencement efficace nécessite un œil attentif et un engagement envers la qualité. Et parce que le référencement a tellement changé au cours des dernières années, de nombreux spécialistes du marketing ne sont pas sûrs de ce qui est obsolète, de ce qui est important, de ce qui fera réellement bouger l’aiguille et de ce qui est tout simplement inutile.
Lorsque vous effectuez une recherche Google, vous ne recherchez pas réellement sur le Web. Vous recherchez Index de Google du Web, ou du moins autant que nous pouvons en trouver. Nous faisons cela avec des logiciels appelés spiders. Les araignées commencent par récupérer quelques pages Web, puis suivent les liens sur ces pages et récupèrent les pages vers lesquelles elles pointent; et suivez tous les liens sur ces pages, et récupérez les pages auxquelles ils renvoient, etc., jusqu’à ce que nous ayons indexé une assez grande partie du Web; plusieurs milliards de pages stockées sur des milliers de machines – Matt Cutt
Donc, si vous cherchez à classer votre site Web, je vais vous fournir trois étapes à suivre pour une optimisation SEO appropriée. C’est juste de mon expérience personnelle.
ÉTIQUETTES META
Les balises Meta sont le facteur numéro un qui maintient fortement votre référencement. Si votre site n’utilise pas de balises META, vous ne verrez probablement pas votre site dans Google. Votre balise Meta Keyword est bien construite, basée sur les mots-clés que vous avez utilisés et la pertinence de ces mots-clés pour votre corps de texte et le contenu de votre site Web. Les balises Meta sont des morceaux de texte placés dans le code HTML, mais ne sont pas affichés sur le site Web. Certains moteurs de recherche utilisent ces balises dans le seul but d’indexer et de cataloguer votre site Web.
Liste des balises méta à inclure sur votre site
http://www.imdb.com/title/tt0117500/[/>
http://ia.media-imdb.com/rock.jpg »/>
Titre du site</ title></p>
<h2><strong>OPTIMISATION DE LA PAGE</strong></h2>
<p>La vitesse de chargement de la page détermine également si vous allez vous classer au sommet de Google ou non. Les clients potentiels peuvent vraiment être déçus et frustrés par votre site s’ils découvrent qu’ils ont besoin de faire confiance à ce que les pages s’empilent. C’est l’une des principales raisons pour lesquelles les taux de congé (les taux auxquels les visiteurs d’une page quittent votre site sur cette page particulière) peuvent commencer à augmenter. Pour améliorer la vitesse de chargement de la page, optimisez d’abord vos images sur votre site Web, car les images occupent jusqu’à 60% de la vitesse de chargement de votre page. Réduisez les ânes de votre site Web comme CSS et JavaScript. Plus il y a d’actifs, plus il en faut pour charger la page. Utilisez le lien CDN pour lier Bootstrap et JS. Enfin, réduisez votre requête HTTP, car plus vous devez charger de requêtes HTTP, plus la page met du temps à aller et à les récupérer toutes, ce qui augmente le temps de chargement de votre page Web.</p>
<h2><strong>Utilisez une URL appropriée</strong></h2>
<p>L’URL de votre site Web est un facteur important auquel vous devez penser. Si tous vos liens sur votre site Web sont du type « <a href="http://www.codezips.com/post/23%E2%80%99" target="_blank" rel="noopener">www.codezips.com/post/23 »</a> plutôt que ‘<a href="http://www.codezips.com/post/how-to-do-proper-seo/%E2%80%99" target="_blank" rel="noopener">www.codezips.com/post/how-to-do-proper-seo/ »</a> alors vous allez probablement dans le mauvais sens. Google donne la priorité et considère la deuxième URL comme une URL appropriée et il a évidemment plus de chances de se placer sur l’index Google.</p>
<p><strong>Ce sont donc les trois sujets sur lesquels vous devez travailler pour que votre site Web ait une probabilité de classement plus élevée.</strong></p>
</p></div>
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